In the "people" camp are companies like Google ( GOOG), the container store ( TCS), Zappos, and intuit ( intu), and thinkers like Jim Collins and Peter Drucker.

Lately I've been re-reading one of my favorite management writers, Jim Collins, the author of the best-selling" Good to Great", and co-author with Jim Porras of "Built to Last".

最近我一直在重温吉姆•柯林斯的著作，他是我最喜欢的管理学作家之一，曾著有畅销书《从优秀到卓越》，还和杰里•波勒斯合作出版过《基业常青》。

互联网摘选

Jim Collins: Let's first of all use a current example of a kind of consistency about values, and purpose and yet tremendous evolution and creativity around the products, and I think that is Apple.

吉姆·柯林斯：让我们首先来看看一个在价值观上持之以恒，始终坚持一个目标，同时大力推进产品升级和创新的范例。我认为这就是苹果公司（Apple）。

互联网摘选

Jim Collins: and I was 25 or something at the time and I literally pulled off the side of the road and I thought to myself, I have five years to figure this out.

吉姆·柯林斯：那时我25岁，我当时是真的把车停到路边，然后想我还有五年的时间来搞清楚。

互联网摘选

Jim Collins: I can only speak through the lens of our research and my own experience and I'm hesitant to extend it to a culture that I know that I don't know.

吉姆·柯林斯：我仅仅是结合我们的研究和我自己的经历来谈，但是如果要应用到一个并不熟悉的文化当中去，我还是会有所顾忌。

互联网摘选

Jim Collins: But, the essence of it is this. You're on a climb, it's an onsite go, which means it's your first time on the route.

吉姆·柯林斯：是这样的：你现在要开始就地攀爬，这意味着你第一次爬一条新的路线。

互联网摘选

Jim Collins: Well, this is probably, when we finish up, writing at this time, Morton and I have been working very hard on pulling it all together.

吉姆·柯林斯：当我们结束之后，我和莫顿都下了很大功夫把书稿整合起来。

互联网摘选

Jim collins: you know, it's interesting; I think that, I'm going to give you a short answer and somewhat longer answer that has some detail in it.

我将给你一个简短的回答和一个更长的、富含细节的回答。

互联网摘选

I can also see lessons learned from fishing which apply to business and life, although I am not as eloquent as Jim Collins and have yet to author a best-seller.

可惜我没有柯林斯那样出众的辩才，没能写出一本像样的畅销书来。

互联网摘选

Books such as Jim Collins' Good to Great have put a spotlight on organizational culture, prodding companies to look for speakers with expertise in that area, he says.

他说，吉姆o柯林斯的《从优秀到卓越》（Good to Great）这类书籍已经把聚光灯置于组织文化之上，从而激发公司寻找在这一领域拥有专长的演讲者。

互联网摘选

Jim Collins: a few weeks ago I had the privilege to do a session for a friend of mine that runs a thing called the Positive Coaching alliance.

吉姆·柯林斯：几周前，我有幸去朋友组织的一个会议做演讲，我的朋友在搞一个“积极训练联盟”。

互联网摘选

Jim Collins: actually, there are sort of I guess, two other things that relate to the concepts that show up a lot in the climbing.

吉姆·柯林斯：实际上，我想攀岩最经常给我的启示应该还有两个。

互联网摘选

In Good to Great, Jim Collins said his team 'found no systematic pattern linking executive compensation to the process of going from good to great.'

在《从优秀到卓越》（Good to Great）中，吉姆·科林斯（Jim Collins）称，他的研究小组“发现管理层薪酬与企业从优秀走向卓越的过程没有系统性联系。”

互联网摘选

Jim Collins: I do believe that the sense of people really depending on each other can be taught, and we see that.

吉姆·柯林斯：我确信人们互相依存的理念是可以被后天教授的，我们在实践中也证实了这一点。

互联网摘选

Jim Collins: which is exciting.

你书里面研究的都是大型美国公司，大部分是大型上市公司。

互联网摘选

Jim Collins: the research set for your books has obviously consisted of large American companies, large public companies for the most part.

换句话说，这些经验教训适用于大型上市公司，但是否同样适用于创业企业呢？

互联网摘选

Jim Collins: now, there are two lessons from climbing that I have found personally very valuable.

吉姆·柯林斯：现在我要说说两点关于攀岩的感悟，这两点在我看来非常有价值。

互联网摘选

Cultural hubris, another pattern Jim Collins in particular raises, is of foremost concern.

文化上的傲慢是Jim Collins最关注的问题。

互联网摘选

Jim Collins: Well, climbing has been part of my life since I was 13 or so years old.

吉姆·柯林斯：我十三岁左右就开始攀岩了。

互联网摘选

Jim Collins: No, I think they would have been happy just to pay themselves at first.

吉姆·柯林斯：不，我认为刚开始时他们如果自己能养得活自己就很高兴了。

互联网摘选

But Jim Collins found a solution in his wildly popular book about high-performing businesses, Good to Great.

但吉姆.柯林斯（Jim Collins）在有关表现优异的企业的畅销书《从优秀到伟大》（Good to Great）中找到了解决方法。

互联网摘选