Brand equity is the most important and famous concept in the 1980's.

The Influence of Advertising Spending on Brand Equity: An Empirical Study

广告投入影响品牌资产的实证研究

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How to build brand equity successfully to raise brand value?

如何成功累积品牌资产，提升品牌价值？

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The Research on Measurement and Information Disclosure of Fair Value of Brand Equity

品牌资产的公允价值计量及其信息揭示研究

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A Brand Equity Driving Model Based on Brand Personality and Brand Identification

基于品牌个性及品牌认同的品牌资产驱动模型研究

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The Management of Brand Equity under Internet Media Environment

网络媒体环境下的品牌资产建立研究

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Modeling the Utility-based Brand Equity and Application

基于消费者效用的品牌权益模型及应用

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Review of the Brand Equity: Definition and Measurement Model

品牌资产的界定及其评估模型评介

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Empirical Test of Brand Equity Based on Customer Value

顾客价值导向的品牌权益模型及实证分析

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The Research of Relationship between Customer Perceived Value and Brand Equity

顾客感知价值与品牌资产关系研究

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The Research on the Chinese Fast Food Brand Equity Model Construction Based on Customer

基于消费者的中式快餐品牌资产模型构建研究

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Brand equity is a forward theory in brand research.

品牌权益是关于品牌研究的前沿理论。

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The Establishment and Applied Research of Brand Equity Assessment Model

品牌资产评估模型的构建与应用研究

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However, brand equity is not always positive in value.

然而，品牌资产不是总能价值为正。

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A Empirical Study of Service Brand Equity Based on Brand Value Chain

基于品牌价值链的服务品牌资产实证研究

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A Research of Brand Equity Value Assessment Method Based on Real Options

基于实物期权的品牌价值评估方法研究

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Study of the Relationship Between Brand Equity and Management Performance of Customer

品牌资产如何驱动顾客关系管理绩效&基于分解法视角的实证研究

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China Group Companies in the Brand Equity of the Risk Management System Control Research

中央企业品牌资产风险管理体系研究

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Research on Brand Equity's Measuring Model of High-Tech Enterprise

高科技企业品牌资产价值测量模型研究

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According to the four factors extracted, the fourth part presents how to establish and improve the brand equity growth mechanisms so as to achieve the goal of brand equity value-added.

第四部分根据提炼出的四个因素来建立和完善品牌资产价值增长机制，使企业实现品牌资产增值的效果。

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Among this year's contestants were lawyers, businesswomen, architects and a doctor.

今年的竞争者中有律师、企业家、建筑师，还有一名医生。

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