direct-to-consumer

Only two countries, the USA and New Zealand, allow direct-to-consumer advertising of prescription drugs.

只有美国和新西兰两个国家允许直接推广面向消费者的处方药广告。

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At the same time, it is a successful ad-hoc solution to an economic collapse, a flat, direct-to-consumer model that provides desperately needed jobs, and it might just show the way to a brick-and-mortar version of Amazon.

同时，它创造了一个扁平化且直接面向消费者的模式，提供了亟需的就业机会，是让经济免于崩盘的一个成功的临时解决方案。

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Direct-to-consumer advertising of prescription drugs is not allowed in Canada.

面向消费者的处方药广告在加拿大不被许可。

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In February, it allowed the company to offer a direct-to-consumer test to help identify carriers of a gene linked to a specific rare disorder, Bloom syndrome.

今年2月，该机构却又批准这家公司提供一种直接面向消费者的检测，以帮助识别与一特殊的罕见疾病——布卢姆综合征（Bloom syndrome）相连锁的基因的携带者。

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The industry spends over$ 5 billion per year on direct-to-consumer advertising ( DTCA) campaigns.

整个行业每年在直接面向消费者广告的战场上投入超过了50亿美元。

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Advertising Drugs To Consumers Might Be A Waste Of MoneyThe pharmaceutical industry spends billions of dollars in the USA each year on direct-to-consumer advertising.

在美国，药品行业每年花费数以万亿美元的费用直接面向消费者做广告。

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Disney Plus now has over 60.5 million paying subscribers as of last month, just nine months after the launch of the direct-to-consumer streaming platform.

截至上月，上线仅9个月的直接面向消费者的流媒体平台Disney+拥有逾6050万付费用户。

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Stephen Soumerai, main investigator of the study, said that most of us think that direct-to-consumer drug advertising must be paying off-otherwise, why would pharma do it?

该课题主要调查员斯蒂芬·索默埃说，我们绝大多数认为直接针对消费者的广告能够得到应有的回报&否则药品制造商何必花费这些钱呢？

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IAC ( IACI) retail was a$ 3 billion direct-to-consumer business that included HSN, HSN.

IAC零售公司是一家年营收额高达30亿美元、面向消费者的直销商。

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Analysis& Advice in Direct-to-Consumer Marketing of Prescription Drugs

处方药直接面对消费者营销分析及建议

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The study, by clinical genetic testing company Invitae, revealed that tests for breast and bowel cancer risk by direct-to-consumer companies such as 23andMe give negative results to the vast majority of those carrying DNA mutations in the genes under investigation.

这项由临床基因检测公司Invitae开展的研究显示，23andMe等直接面向消费者的公司对乳腺癌和肠癌风险的检测显示，绝大多数携带受测基因DNA突变的人检测结果都是阴性的。

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Analysis& Advice in Direct-to-Consumer Marketing of Prescription Drugs

处方药直接面对消费者营销分析及建议

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