zippo

Mr. Booth has high hopes for the products but concedes that Zippo hasn't yet found another home run to rival its lighters.

布斯对这些产品寄予很高的期望，但他承认，Zippo还没有找到能够媲美其打火机的另一样主打产品。

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Zippo even considered making golf-ball warmers to increase driving distances. only to conclude that the legal liability would be too great if the heated projectiles bounced off people's heads.

Zippo甚至考虑过生产高尔夫球加热装置来扩大产品线，但最终得出的结论是，如果加热后弹出的球体击中人们的头部，将给公司带来很大的法律责任。

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In recent months, the family-owned company has stepped up its effort to diversify by launching the fragrance and other Zippo-branded products, such as casual clothing, watches and camping supplies.

最近几个月，通过推出香水和其他以Zippo为商标的产品，例如休闲服饰、手表和野营用品，这个家族式企业已经加快了业务多元化的步伐。

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Along with the planned Kennedy airport store. Zippo is scouting for sites in Paris. London. Tokyo.

在规划甘乃迪机场专卖店的同时，该公司还在巴黎、伦敦、东京、北京和上海选址。

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Marketed as "the ideal companion for the adventures of day and the passion of night," the new cologne doesn't smell anything like lighter fluid, says David Warfel, Zippo's global marketing director.

Zippo的全球行销总监大卫·沃菲尔称，这种香水的行销理念是：将白天的历险和夜晚的激情完美结合。

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Later this year, Zippo plans to set up a website that will make it easier for people to order customized lighters.

今年晚些时候，Zippo打算设立一个网站，使人们可以更加容易地买到定制打火机。

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Zippo says it turned the business around.

Zippo称其已经使该公司的业务好转。

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Zippo's men's fragrance. launched late last year in Europe. is made under license by Mavive SpA of Italy.

去年下半年在欧洲推出的Zippo男士香水是在意太利公司MaviveSpA的授权下制造的。

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Last month. Zippo introduced a casual-clothing line. including hoodies. ball caps and jeans. made under license by Joint Base Ltd.. Hong Kong.

上个月，Zippo推出了一个休闲服饰系列，产品包括套头衫、棒球帽和牛仔裤，在香港JointBase授权下生产。

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At present more appropriate zippo fuel oil in addition to exclusive, 97, can use gasoline, ethanol or high-grade ethanol gasoline instead.

目前更合适的贼婆燃油此外，独家，97，可以使用汽油，乙醇或高品位的乙醇汽油代替。

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The plan is to offer some of the items in Zippo boutiques, including one due to open within six months at New York's Kennedy airport.

根据这项计划，Zippo专卖店，包括一家将于六个月内在纽约甘乃迪机场开业的新店，将出售部分上述产品。

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We're turning ourselves into a lifestyle-products company, says Greg Booth, Zippo's chief executive.

Zippo首席执行长格瑞戈·布斯称，Zippo正在转型为一家生活用品公司。

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Value Opportunities Analysis of Breakthrough Product: Taking the Example of the Comparison between Zippo Lighter and the Common One

突破性产品的价值机会分析&以Zippo与普通打火机的比较为例

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In the 1960s and 1970s, Zippo tried to spread its bets by making tape measures, key holders and belt buckles, but all were later discontinued.

在20世纪六七十年代，Zippo曾试图通过生产卷尺、钥匙架和皮带扣来扩展其产品线，但后来这些东西都停产了。

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Zippo is also diversifying into outdoor products that are more closely related to lighters. including hand warmers and devices for lighting grills. torches and camp fires.

Zippo还将业务扩展至与打火机关系比较密切的户外产品领域，包括暖手宝和用于烤架、喷灯、篝火的点火装置。

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A previously shuttered RD program, wildfire is a tactical nuke crossed with a Zippo lighter.

希腊火这个曾经被搁置的研发项目，加上一个Zippo打火机，堪比战术核武器。

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But few of them face as big a challenge as Zippo's strong association with tobacco.

这样因为与烟草行业紧密相关而面临如此巨大的挑战。

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So how will people react to a Zippo men's fragrance?

那么，人们会对Zippo出品的男士香水作何反应呢？

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But George Duke. Zippo's chairman and a grandson of the founder. says Zippo hasn't been very successful in expanding the handbag business outside Italy.

但是，Zippo的董事长、公司创始人之孙乔治·杜克称，Zippo一直未能在意大利以外的市场成功拓展这项手包业务。

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he says. Some of Zippo's past diversification has been haphazard.

Zippo过去所进行的一些业务多元化活动具有偶然性。

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Zippo hasn't given up on lighters.

Zippo并没有放弃打火机业务。

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He held the gold Zippo, she touched his hand to steady it, felt his skin with her fingertips, and sat back.

他拿着金色吉波打火机，为稳住打火机碰到了他的手，指间触到了他的皮肤，然后坐回去。

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Zippo hopes to introduce the scent in the U.S. and Asia in 2012.

Zippo希望能在2012年将这种香水推向美国和亚洲。

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Zippo says the clothes will be available through such retailers as Urban Outfitters Inc. and Glik Co.'s department stores.

Zippo称，这个系列的服饰将在Urban Outfitters这类零售店和Glik旗下的百货商店售卖。

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In 2004. Zippo bought the Italian company for an undisclosed sum. party to settle the brand dispute.

2004年，Zippo以一笔未披露数目的金额收购了这家意大利公司，部分原因是为了解决这场商标纠纷。

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Already. overseas Zippo distributors have opened a few stores in China. South Korea and the Philippines.

目前Zippo的海外经销商已经在中国、韩国和菲律宾开设了几家新店。

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Zippo hopes to reduce its dependency on smoking-related items as governments around the world deploy taxes and health warnings against tobacco.

考虑到全球各国政府对烟草课征重税并发出健康警告，Zippo希望通过这些举动来减轻公司对吸烟相关产品的依顿程度。

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In January, Zippo unveiled prototypes of the boutiques and kiosks that could display its merchandise in department stores. malls and airports.

1月份，Zippo推出了可以在百货商店、购物中心和机场陈列其商品的专卖店及柜行样板。

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Later, Zippo tangled in court with a small Italian maker of women's handbags that were using the Zippo name.

后来，Zippo和一家使用Zippo商标的小型意大利女士手包生产商因商标纠纷而闹上法庭。

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Later, when the inroads of Ronson and Zippo threatened the business, Father went into seclusion for six months and when he returned to us he had produced another slogan:'For Our Matchless Friends.

嗣后，因诺森与芝宝对其商务之威胁，家严隐居六月。当其归来之时，旋推又一口号：“一切悉为无有火柴之友”。

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