social epidemics

What is new is that the data revolution and social media have hugely increased their ability to start "social epidemics".

比较新颖的是，数字化革命和社会媒介的发展大大增强了他们开展“社会化传染”的能力。

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these are social epidemics, and the moment when they take off, when they reach their critical mass, is the tipping point.

这就是社会流行潮，当这种潮流发展到顶峰的那一刻就是引爆点。

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Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly.

然而，根据两级传播理论，正是这些非名人影响者直接影响了他们的朋友和同事，从而推动了社会流行潮流。

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but it's murky, and for watts, this is a critical flaw, because precision matters when you're trying to explain highly social epidemics .

瓦特却认为这有严重的问题，大规模社会流行需要更严密的解释。

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In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.

但是，在最近的研究中，一些研究人员发现，影响者对社会流行潮流的影响力远比人们认为的要小。

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