according to the 4r principles of integrated marketing theory, the museum integrated marketing strategy is proposed as audience needs, cost for the audience getting satisfied, convenience for the audience visiting the museum, and effective communication between the museum and the audience.

marketing communication manager ( marcom manager), who integrates the business management, marketing and communication, is the new executor of corporate communication in integrated marketing communication ( imc) strategy. the competition of the enterprise' imc strategy is the competition of marcom manager's quality.

营销传播管理者是执行整合营销传播（IMC）战略的企业传播新主体，是集经营管理、营销和传播职能为一体的新职位，企业IMC战略的竞争实际上是营销传播管理者素质的竞争。

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the innovation to the psychology counseling is making use of the services marketing concept to reinforce the 4p combination strategies, applying the integrated marketing strategy, the customer-satisfied strategy and service marketing combination strategy to supervise the development of psychology counseling industry.

对心理咨询业营销的创新就是运用服务营销理念对心理咨询业的4P组合策略进行补充，将整合营销战略、顾客满意战略、服务营销组合战略等用来指导心理咨询业的经营。

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as the leader group of the advertising industry, 4a companies brand communication planning and integrated marketing represent the most advanced level of advertising industry, but due to different understanding of integrated brand communication theory, 4a companies chose different paths of development.

作为广告业领导者群体，4A公司策划的品牌传播和整合营销案例代表国际最先进的行业水平，同时，4A公司本身由于对整合品牌传播理论的理解不同，也选择了不同的发展道路。

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in addition, though explaining the framework of the imc theory, we may refresh our understanding of the communication strategies in 4c theory and introduce the sales promotion combination strategy into the marketing spreading activities of the second-hand house trading agents.

此外，本文还通过分析整合营销传播理论下的4C理论框架，重新认识4C理论中的沟通策略（Communication），并将促销组合策略引入到二手房中介公司的营销传播活动中。

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based on 4c-theory, the theory of integrated marketing emphasizes high standardization in the line of industry, stresses on systematic management, and strives for the coordination of enterprise marketing activities.

以4C理论为基础的整合营销理论，强调企业高度一致化，讲求系统化管理，强调企业营销活动的协调性。

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the paper, based on the abc company for the analysis, aiming at solving the practical problems, using relative integrated marketing theory, put forward the solutions. and hopes the solutions could help the abc company operate smoothly.

本文以ABC公司为分析对象，以解决实际问题为本文出发点，综合运用整合营销的相关理论进行分析，提出了自己的解决方法，希望能够对ABC公司的经营起到一定的有益作用。

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this thesis will conduct a case study of the famous chinese publisher-the commercial press and explore the necessity and feasibility of restructuring its marketing communication system with imc ( integrated marketing communication) strategies.

本文采用理论研究和案例分析相结合的方法，应用整合营销传播理论，对商务印书馆这一著名出版社进行案例研究，探讨用IMC战略重构商务印书馆营销传播体系的必要性和可行性。

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electronic integrated marketing communication model construction and case study based on aisas pattern

基于AISAS模式的网络整合营销传播模型建构与个案研究

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during the continuous renewing of marketing management theories, integrated marketing communications as a new concept or theory system has been put forward and developed rapidly.

整合营销传播（IMC）理论正是在这种营销管理理念不断更新的过程中逐渐形成和发展起来的。

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modem marketing theory has gone through three stages of development: from "usp" to "brand theory" and then "imc".

现代营销理论经历了三个发展阶段：从“独特销售主张”到“品牌理论”再到“整合营销传播”（IMC）。

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by an analysis of complex adaptive of imc system based on cpv, this dissertation establishes multi-agent model and simulate the interaction of one-factor and multi-factor communication and the optimization of system. the outcome proves the conclusion of this dissertation.

在分析基于顾客感知价值的整合营销传播系统的复杂适应性基础上，构建多Agent模型，对单要素传播、多要素传播以及系统的优化进行计算机仿真，结果运行良好，支持了前文的研究结论。

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depth analysis of the x branch of the problems among the business and focus on integrated marketing communication from the perspective of a further development of innovative ideas among the business and integrated marketing strategy.

深刻分析了X分行中间业务存在的问题，并侧重从整合营销传播的角度提出了进一步发展中间业务的创新思路和整合营销策略。

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in whole, the imc is applicable in china but not for every chinese enterprise.

总体而言，整合营销传播对于中国是适用的，但不是每个中国企业都必须马上实施IMC规划。

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preliminary study of custom-made market strategy for integrated marketing 4cs

整合营销4C理论下服装定制营销策略初探

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integrate 4c of marketing theory with marketing of tv ads

整合营销4C理论与电视广告营销

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this paper discusses the china telecom's marketing strategies in entering the 3g telecommunication market and the practical measures to realize it.

本文对中国电信进军3G市场所要采取的营销战略进行了初步探讨，并提出了实施该整合营销的具体措施。

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football, integrated marketing communication and ads communication

足球、整合营销传播与广告传播&浅议整合营销传播理论（IMC）观照下的广告传播

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the cornerstone of integrated marketing communication ( imc): focus on consumers

整合营销传播（IMC）的内核：聚焦于消费者

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a study on the im-based brand building of r company

R公司基于整合营销的品牌建设研究

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imc is a progression of sophistication and should be undertaken in incremental steps. the paper put forward the model of integrated marketing strategy.

整合营销传播是一个不断完善的过程，论文提出的整合营销战略体现了动态发展阶段性的特点，这种整合营销战略是关系营销和后工业制造特点相结合的战略营销模式。

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