imc is a progression of sophistication and should be undertaken in incremental steps. the paper put forward the model of integrated marketing strategy.

1、

the purpose of imc is to influence the purchase behaviors of consumers.

整合营销传播旨在影响消费者/潜在消费者的购买行为。

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2、

an upward path or slope

上坡；上坡路

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3、

we followed the upward path to the top of the mountain.

我们沿着一条向上的小道到了山顶。

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4、

more work is needed to get us back on a safe upward path.

要让我们重新走上安全的上行轨道，就需要完成更多工作。

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5、

and the price of agricultural commodities could continue ontheir upward path.

农产品的价格将会持续处于上升通道。

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6、

and the price of agricultural commodities could continue on their upward path.

农产品的价格可能继续走高。

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7、

"go to see the sunset! " we happy to set foot on the island that extended upward path.

“走，看落日去！”大家欢快地踏上了那条向高处延伸的环岛路。

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8、

us equities settled onto an upward path after a hesitant start, as defensive sectors were boosted by economic uncertainty.

美国股市经过开盘之初的犹豫后，步入了上行轨道，经济不确定性提振了防御性板块。

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9、

making lists and writing reviews came next, and it's been a downward (or upward) path ever since.

随后我养成了制作书目和撰写书评的习惯，至今我还一直在这条起伏不平的小路上行进着。

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10、

and then from there, you've got to take them on a very solid, steady, upward path.

然后，你要带着他们开始一个坚固，稳定的上升线。

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11、

hasty pudding theatricals, usa - woman of the year

美国速食布丁戏剧年度女性

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12、

q: how do you, as a senior researcher in cultural astronomy, feel about claims of the world ending in 2012?

问：作为一个文化天文学的高级研究员，你如何看待2012年世界末日的断言呢？

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13、

q: what's the origin of the prediction that the world will end in 2012?

问：什么是2012年世界末日预言的起源？

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14、

q: what is the origin of the prediction that the world will end in 2012?

2012世界末日这种预测到底是从哪儿来的？

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15、

americans are no different than chinese in wishing to fit in, i. e. not stand out, even though westerners give lip service to individuality.

和中国人无异，美国人一样希望融入中国社会（即不要成为“异类”），虽然他们口口声声说要保持个性。

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16、

without a party even willing to give lip service to protecting the interests of the poor and middle classes, where will we end up?

那么到底有谁对此有所反映？没有一个政党愿意给予保护穷人和中产阶级利益的口头承诺。我们要何去何从？

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17、

he is an inn-keeper.

他是一个小旅店的老板。

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18、

'yes,'said mr betts, the innkeeper,'i've heard they could see it from out at sea, but whatever was there fell down long before our time.'

是的，旅店老板贝茨说，我听说他们在海上就能看到它，可插在那里的东西很久以前就倒了。

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19、

one morning, the proprietor of the hotel entered marius'room and said to him

一天早晨，那旅店老板走进马吕斯的房间，对他说

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20、

it began as the idea of local inn keeper teresa canal.

举办集体相亲大会的主意最初是由当地的旅店老板卡纳尔想出来的。

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