also, adaptation approach is raised to guide the chinese translation of english brand names.

today in the 21st century, economic globalization is sweeping the whole world, people of different regions need to enhance mutual understanding between chinese and western brand names to consumers the impact of this becoming more and more important.

在21世纪的今天，经济全球化的浪潮席卷整个世界，不同地域的人们更需要增进相互之间的了解，中西文化对消费者品牌的影响也由此显得越来越重要。

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on the basis of analyzing the translation problems of chinese independent automobile brand names, this paper puts forward some methods of translating these names with the guide of equivalent translation principle.

在分析目前中国自主汽车品牌商标词的英译名所存在的问题基础上，以等效翻译原则为指导，探讨了自主汽车品牌商标词的英译方法。

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the analysis on the sub-brand development strategy of chinese established brand names in wine market

中国葡萄酒成熟品牌的副品牌开发策略

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based on the cognitive context for ambiguity, the cause-and-effect analysis for engendering and eliminating ambiguity can pave the way for better understanding and realization of the communicative function in translating chinese brand names into english ones.

从认知语境的角度，分析歧义的生成与消除，进而指导汉语品牌的翻译，将有助于对汉语品牌交际功能的理解和实现。

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this essay tries to approach the relationship between appropriate brand names and semantic theories in view of leech's meaning types by the comparison of english and chinese brand names.

本文以利奇的语义理论为基础，比较分析了英汉品牌名称的命名理据，从语言的角度去研究得体的品牌名称对完善品牌形象，提高品牌价值的重要意义。

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starting from this point of view, the author has thoroughly discussed the pragmatic failures in the english translation of chinese brand names.

从语用翻译的角度出发，结合大量的实例分析，深入探讨了我国商品名称翻译中的语用失误之处。

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but many of those erstwhile alien products now bear chinese brand names.

但如今，曾经的舶来品中出现了许多中国品牌。

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while in the case of chinese brand names, specific chinese linguistic features impose a direct influence, which makes chinese brand names more meaningful.

汉语品牌名称却直接受汉语语言特点的影响，更偏向于表达含义。

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metaphor study on the chinese brand names& case study of automobile, cosmetics and wine

汉语品牌名称的隐喻研究&以汽车、化妆品、白酒品牌为例

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in china, two models have been adopted to develop the brand, one is the well-known trademark evaluating, and the other is china's top brand product evaluating.

本文认为，目前中国品牌培育主要采取两种模式：一是驰名商标认定，二是中国名牌产品评定。

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the secretariat of the china promotion committee for top brand strategy shall be set up under the quality department of the aqsiq, which shall be responsible for the organization, coordination and day-to-day administration of the china promotion committee for top brand strategy.

中国名牌战略推进委员会秘书处设在国家质检总局质量管理司，负责中国名牌战略推进委员会的组织、协调及日常管理工作。

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postscript: in addition to the above relevant products, we will also paste respectively special symbols on every product who has won chinese well-known trademark, china top brand product, guangdong well-known trademark, and guangdong top brand product.

备注：除上述相关产品外，届时将对每个获得“中国驰名商标”、“中国名牌产品”、“广东省驰名商标”、“广东省名牌产品”的产品都加贴专门的标志。

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the polyacrylamide of tianrun brand has been entitled as "china top brand".

天润聚丙烯酰胺产品率先在行业内获得“中国名牌产品”称号。

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if you decide to sell your vehicle without a new paint job, it could cost you anywhere from$ 500 to$ 5000 in lost trade-in value, depending upon the age and type of automobile you have.

如果你的漆面很旧，又想卖掉它的话，它可能值500-5000美元不等，前提条件是车龄和车的类型。

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home appliances trade-in has started in anhui province, yet how to exchange the old ones with the new ones and what kind of appliances is up to the standard for a swap?

我省家电以旧换新活动已全面展开。以旧换新到底应该怎么换，什么样的家电符合以旧换新标准呢？

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recently, the us government passed legislation providing vouchers valued from$ 3500-4500 when you trade-in an old vehicle and purchase a new, fuel-efficient one.

近日，美国政府通过了一项法案，为将旧车折价贴换新车的车主提供价值3500-4500美元的现金券。

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amazon entered the trade-in market in march last year, with the launch of its own online trade-in service for used video games.

亚马逊于去年3月进入折价贴换市场，当时它推出了自己的在线二手电脑游戏折价贴换服务。

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in most instances, a trade-in is viewed as both a sale of the old asset and purchase of a new one.

在大多数情况下，置换被看作是旧资产的售出和新资产的同时购入。

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did you get a good trade-in on your sewing machine? he traded an old bicycle in for a new one.

你以旧缝纫机折价换新合算吗？他把旧的自行车折价换了一辆新车。

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i traded my old car in for a new one. did you get a good trade-in on your sewing machine?

我拿我的旧车折合一些钱，买一部新车。你以旧缝纫机折价换新合算吗？

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