Brand is the most important form of intangible assets, the symbol of corporate reputation and the most important means of business marketing.

Good image is the most important value and intangible asset.

良好的形象是企业巨大的财富和无形资产，在知识经济时代，企业形象成为企业兴衰成败的关键因素。

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Unit holders subject intangible cultural heritage protection of intangible cultural heritage is the most basic, intangible cultural heritage protection work could ultimately fruitful cultural awakening and positive action that holders of the subject.

非物质文化遗产持有者主体是保护非物质文化遗产最基本的单位，非物质文化遗产保护工作能够取得成果最终在于持有者主体的文化觉醒和积极行动。

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Secondly, defines the brand equity connotation: brand equity is the most important intangible assets for the enterprise, is one of the profits brought the intangible asset, and unable to accurately measure, invisibility marketing performance index of the measure.

其次，界定了品牌资产的内涵：品牌资产是企业最重要的无形资产之一，是为企业未来带来超额利润的无形资产，具有无形性、无法准确计量、衡量营销业绩的重要指标。

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Stage image is a symbol of national strength and national spirit. It is the most important intangible assets of a sovereign state. The use of mass media is a due diligence and also a main tool in construction of Stage image.

国家形象是国家实力和民族精神的表现与象征，是主权国家最重要的无形资产，利用大众媒体建构国家形象是应尽职责也是主要工具。

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In the 21st century, the economy of brand has become the mainstream of modern market economy. Brand has become the most valuable intangible assets of the enterprises. It is a concentrated expression of the core competence in enterprises.

21世纪的今天，品牌经济已成为现代市场经济的主流，品牌已成为企业最宝贵的无形资产，是企业核心竞争力的集中体现。

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Intellectual property has become the most important intangible assets which has impact on the survival and development of the enterprise. The larger percentage of its share in enterprise assets, the much more vital and competitive the enterprise is.

知识产权已成为影响企业生存和发展的最重要的无形资产，其在企业资产中所占的比例越大，该企业所具有的发展活力和市场竞争力就越强。

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As brand equity has become the most important intangible asset, brand economy is becoming the mainstream of modern economic. Brand image, as the core of brand equity is an important research topic in marketing academia.

品牌经济成为现代经济发展的主流，品牌资产是企业最重要的无形资产，因此作为品牌资产核心的品牌形象成为营销学界一项重要的研究课题。

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With the popularization of personnel computer and the rapid development of information technology, our life more and more depend on the information technology. Information has become one of the most valuable intangible assets of enterprises and individual.

随着个人电脑的普及和信息技术的飞速发展，人们的工作和生活都日益依赖于信息技术，信息也已成为企业和个人最有价值的无形资产之一。

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As the most valuable intangible asset, brand is becoming increasingly arousing attention to the enterprises and the evaluation of brand equity is also gradually bringing about the important influence.

品牌作为一个企业最有价值的无形资产，越来越受到众多企业的重视，品牌资产评估的重要性进而也逐渐体现出来。

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According to the model of service-profit chain, employees are the most important intangible assets in hotel, and they create the loyalty customers.

依据服务利润链模型，员工是饭店最重要的无形资产，忠诚的顾客由员工创造。

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From the supply angle, Folklore culture is the most important intangible assets among regional tourism resources, it is a material basis of folklore culture tourism.

从供给的角度，民俗文化是区域旅游资源中最重要的无形资产，是发展民俗文化旅游的物质基础。

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Brand is one of the most important intangible assets for enterprises, which represents enterprises 'image for their customers, enterprises' concept of value and management.

企业的品牌代表了企业的形象，经营理念和价值观念，是企业最重要的无形资产。

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Brand is one of the most important intangible assets with a corporation, and brand image is one of the key factors with the asset.

品牌是企业经营管理过程中一项重要的无形资产，而品牌资产的关键因素之一就是品牌形象。

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Core competence is the most important intangible asset for enterprise, which can be named as core competence asset in accounting.

核心能力是企业最重要的无形资产，在会计学上可以称为核心能力资产。

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Goodwill is a kind of the most typical intangible assets, it should belong to assets calculation.

商誉是一种最典型的无形资产，应该将其纳入资产核算范围之列。

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In the knowledge economy society, the value of trademark get promoted and become the most important intangible assets of enterprises.

知识经济环境下，商标已经成为企业最重要的无形资产，商标的价值有了更大提升。

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As the most important intangible assets, brand is increasingly becoming the basis of enterprises' survival and development.

作为企业最重要的无形资产，品牌正日益成为企业生存和发展的根本。

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Technology has also become the most valuable intangible assets and the important innovation fundamentals of the enterprise.

技术已经成为企业最有价值的无形资产和企业创新的重要基础。

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Brand is the most valuable intangible assets, which plays an important role in the business.

品牌是企业最具有价值的无形资产，在企业经营活动中发挥着重要作用。

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Goodwill is most intangible of intangible assets. It's valuation is connected with whole company value.

商誉是无形资产中最‘无形’的，其价值和企业的整体资产价值密切相关。

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