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" What the real leaders in this space have figured out is that you can re-humanize businesses and create loyal communities using these kinds of tools," Brogan says.

一个真正的领导者在这个地方要看透的是，必须能运用这些工具，将生意重新人性化，并建立社群忠诚度。

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Brogan stresses the importance of setting clear and reasonable objectives from the outset.

Brogan强调，一开始就设定清楚、合理的目标是非常重要的。

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Its rivals include Hyperloop Transportation Technologies and newly formed Arrivo, which was founded by former Hyperloop One co-founder Brogan BamBrogan.

其竞争对手包括Hyperloop Transportation Technologies和新成立的由前Hyperloop One联合创始人布罗甘·巴姆布罗甘创立的Arrivo公司。

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" Many organizations jump into social media with both feet but with no real strategy," says Brogan.

很多组织在社群媒体上投入很多，却没有策略。

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Brogan Graham, 32, a former college rowing coach who is one of the group's founders, said: "Some people need their exercise to be certified and sanctioned and expensive. We just want to have more fun."

32岁的布罗根·格雷厄姆（Brogan Graham）是该组织的创始人之一，曾是大学划船教练。他说：“有些人需要那种经过认证批准的昂贵的健身项目。我们只是想获得更多乐趣。”

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