Unilever

For the same reasons, portfolio rationalizations are now commonplace; e.g., Procter& Gamble, ITW and Unilever.

出于同样的理由，产品组合合理化也变得非常普遍，这样做的公司包括宝洁（Procter&Gamble）、ITW集团和联合利华（Unilever）。

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KPMG, Goldman Sachs and Unilever – and the Bank of England – have presented mindfulness in wellbeing seminars and encourage staff to use meditation apps.

毕马威（KPMG）、高盛（Goldman Sachs）、联合利华（Unilever）以及英国央行（BoE）在幸福感讲座中介绍正念，并鼓励员工使用冥想应用。

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In Spain, Unilever has introduced a five-wash package of its Surf detergent priced at 1 euro.

在西班牙，联合利华已经推出售价一欧元的Surf洗涤产品五件套装。

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Unilever's recent product launches pay close attention to ingredients.

联合利华(Unilever)最近推出的产品都密切关注成分.

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Going back to William Lever, Unilever's founder and early adopter of persuasive advertising, marketing has a history of constant experimentation, in which you and I are the guinea-pigs.

回溯到威廉•利弗（William Lever）——联合利华的创始人和劝说性广告的早期采用者，营销的历史就是持续不断的试验，而你我就是其中的小白鼠。

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But Unilever sometimes went too far.

但是有时候联合利华过于领先了.

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In many instances, Unilever's attention to detail has worked well.

在很多方面, 联合利华的市场细分工作做得很好.

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An example of her reach is that she has a deal with Unilever, marketing their skincare range to younger users.

一个她影响范围广大的例子是和联合利华（Unilever）的签约，推销他们的护肤品给年轻用户们。

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Very well. Shell Cassida is being used by Nestle, Unilever, Heineken and Danone-to name a few.

非常看好. 举几个简单的例子,目前,雀巢 、 联合利华 、 heineken和Danone等都在使用壳牌加适达产品.

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It is strong in India , where P & G has long been outgunned by Unilever.

吉列会有所裨益.

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He seems interested in with existing people as opposed to drafting in loads of Unilever executives.

他善于倾听,似乎愿意和现有的古奇员工共事,而不是从联合利华带一批管理者过来.

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Until recently, I thought that Unilever was a company whose primary purpose was to make products such as shampoo.

直到不久以前，我一直认为联合利华（unilever）是一家主要目的为生产洗发水等产品的公司。

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Unilever is more likely to gobble up smaller companies across the globe.

联合利华更喜欢在全球范围内吞下那些小点的公司.

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Consumer goods companies such as Procter& Gamble and Unilever maintained their advertising more than automotives and financial services during the recession.

本次衰退期间，相对于汽车业和金融服务业，宝洁（p&g）和联合利华（unilever）等消费品公司更好上维持了广告支出。

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Unilever has pledged to spend its ￡ 6.3bn annual marketing budget on ads that smash female stereotypes.

联合利华（Unilever）承诺将该公司63亿英镑的年度营销预算用于打破女性刻板印象的广告。

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The retained MNC clients Unilever and J & J served as foundation clients for the new agency.

保留下来包括联合利华、强生的国际性客户是其立基性客户.

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Run and owned by Chris Clarke, this boutique agency is finding its collaborative approach towards creative development a success with clients like Unilever.

由Chris Clarke经营这个精品型的代理公司，正在寻找走向创意发展的合作渠道，与联合利华等客户合作得很成功。

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But coming in at No. 3 ahead of Microsoft and Facebook was a very different breed of business: consumer-products giant Unilever, whose Dutch roots stretch back more than 140 years.

但在微软和Facebook之上，高居第三位的却是一个完全不同类型的公司：日用消费品巨头联合利华，这家创建于荷兰的公司的历史可以追溯到140多年前。

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As Unilever's chairman Niall FitzGerald points out: A brand is a storehouse of trust.

正如联合利华公司董事长尼尔菲茨杰拉德指出: '品牌是一种信任仓库.

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Woolworths, Chrysler, Unilever and ICI built head offices that were testimonies to their wealth and permanence.

伍尔沃斯（Woolworths）、克莱斯勒、联合利华、卜内门（ICI）建的公司总部无不是显露财富，夸耀持久。

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Big structural changes to Unilever's business are not on the agenda, however.

而联合利华业务的结构性大变动则不在日程之内.

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Keith weed of Unilever ( UL), was the editors' pick.

《财富》杂志编辑的选择是联合利华（Unilever）首席营销官基斯•韦德。

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Researchers from Harvard University and Unilever say their findings could help to extend the life of many consumer goods that contain microscopic bubbles, from ice cream to personal care products.

来自哈佛大学（harvard university）和联合利华（unilever）的研究人员表示，他们的发现可以帮助许多包含微小气泡的消费品（从冰淇淋到个人护肤品）延长保质期。

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Unilever recently ran an interactive campaign for its Axe deodorant, which kept viewers engaged for more than three minutes on average.

联合利华最近在为它的AXE牌除臭剂进行互动广告推广，观众的平均参与时间超过了3分钟。

六级真题- 2016年 6月 1卷 阅读A

Last year ConAgra Foods Inc. bought Bertolli and P.F Chang's brand frozen skillet meals from Unilever PLC.'

食品公司ConAgra Foods去年从联合利华（Unilever PLC）手中收购了Bertolli and P.F Chang的冷冻便餐品牌。

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Nestl é and Unilever are moving in this direction, each reducing the number of product brands they market.

雀巢和联合利华正朝着这个方向努力, 他们都在缩减推向市场的产品品牌数量.

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At their best, Unilever's ads have been more provocative and funny than those of its rivals.

最好的便是联合利华拥有比竞争对手更有煽动性和更为有趣的广告.

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But coming in at No. 3-ahead of Microsoft and Facebook-was a very different breed of business: consumer-products giant Unilever, whose Dutch roots stretch back more than 140 years.

但在微软和Facebook之上，高居第三位的却是一个完全不同类型的公司：日用消费品巨头联合利华，这家创建于荷兰的公司的历史可以追溯到140多年前。联合利华凭什么？

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Unilever was forced to re-examine its legacy and to act on what it found.

联合利华被迫重新审视长期以来的经营方式及展开补救工作.

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Last year, for example, Unilever bought T2, an Australian premium tea business to complement its mass market Lipton teas.

比如，联合利华去年收购了澳大利亚高端茶叶零售商T2，以补充旗下大众市场茶叶品牌立顿（Lipton）。

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