Brand Power

Analysis of Emotion Marketing and the Promotion of Brand Competitive Power

浅析情感营销与提升品牌竞争力

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Analysis on Brand Competitive Power Based on the AC Cluster Method and GMDH

基于AC聚类方法和GMDH的品牌竞争力分析

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The brand competitive power is not one index of the product but the integration of the product quality and credit.

品牌的竞争力，不是指产品的某一项指标，而是一个品牌所代表的产品质量和信誉的集成。

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Brand Competitive Power of Hi-tech Enterprises

高科技企业的品牌竞争力

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Let's take Sheraton, Sofitel and Kempinski as examples to see how the big brands to maintain and extend their brand power.

我们以喜来登酒店、索菲特酒店、和凯宾斯基酒店为例来看看这些国际品牌集团如何保持、延伸老牌酒店的生命力。

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Especially in the design orientation should be representative, in order to make attractive packaging, appeal, and brand power.

尤其是在设计定位上应具有代表性、现实性和广深度，这样才能使包装具有吸引力、号召力、竞争力和品牌力。

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Power mechanism means the mechanism if the main bodies relating with brand extension have power to evaluate the brand extension evaluation activities.

指出，动力机制是指与品牌延伸有关的主体有无动力从事品牌延伸评价活动的机制。

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For a 45 fee, shoppers at Harvey Nichols, John Lewis and Debenhams stores in the UK can pop in for one of the brand's five Power Booster Facials.

花上45英镑，在英国的哈维·尼科尔斯（Harvey Nichols）、约翰·刘易斯（John Lewis）和德本海姆（Debenhams）商店购物的顾客就可以享受该品牌五种强力改善美容服务中的一种。

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Lesson three: do not assume you can apply brand and marketing power in the same way, or with the same effect, across borders.

教训三：不要设想你可以在不同国家，用同样的方式运用品牌和营销举措，或者取得同样的效果。

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While he concedes the importance of mix, pricing, execution, distribution, and brand power, he argues that the more rapidly product lines are expanded and refreshed, the more rapidly sales will grow.

在承认搭配、定价、执行、销售和品牌影响力的重要性的同时，他还认为，生产线扩张、更新的速度越快，销售业绩的增长也就越快。

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The E-government software enterprise brand competitive power contains the enterprise image, the resources, ability, the technology, the management, the marketing, the service and so on various comprehensive superiority.

电子政务软件企业品牌竞争力包含企业形象、资源、能力、技术、管理、营销、服务等多方面的综合优势。

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The aluminum air battery is brand new chemical power source with abundance in nature, low price, high energy density and long life.

铝空气电池作为一种新型高能量化学电源，其具有原料来源丰富、价格优廉、比能量高、使用寿命长等优点。

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It also establishes a preliminary theory for brand power and offers a new perspective for brand research and management besides brand equity.

最后，以海尔冰箱和西湖啤酒为例，揭示出了品牌力的马太效应，同时也初步构建了品牌力理论，为品牌研究与管理在资产角度外提供了另外一个比较系统的视角。

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The establishment of A set of evaluation index system was established by brand market power, brand management capabilities, technical competitiveness and the competitiveness of corporate culture, environmental competitiveness of the five secondary indicators, 21 three-tier indicators consisting of automotive brand competitiveness.

建立了一套由品牌市场能力、品牌管理能力、技术竞争能力、企业文化竞争力、环境竞争力五个二级指标，二十一个三级指标组成的汽车企业品牌竞争力评价指标体系。

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As a brand new power transfer system, ICPT ( Inductively coupled Power Transfer) power supply system supplies power in contactless inductively coupled way.

ICPT（Inductively coupled Power Transfer）供电系统作为一种新型的非接触电能传输系统，以非接触的感应耦合方式可以实现各种功率水平的电能传输。

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This article based on the enhancement domestic software enterprise brand competitive power, the discussion E-government software enterprise brand construction strategy is a goal.

本文基于增强国内软件企业品牌竞争力，探讨电子政务软件企业品牌建设策略为目的。

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Original Design, increase Brand Competitive Power

创意设计，提升品牌竞争力

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Changing the old ideas and the backward ways will promote the native silk superior brands development, even the whole silk industry in China. Even, the change from "Export great country" to "Brand power country" will be realized.

转换陈旧思路，变更落后模式，进而能为本土高端丝绸服装品牌的创立发展以至整个国内茧丝绸行业的振兴起到一定的推动作用，真正实现中国丝绸从出口大国向品牌强国的转变。

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Brand Power Quantitation and Its Logistic Curve& A Case Study on Haier Refrigerator and Xihu Beer

品牌力的量化管理及其逻辑曲线研究&以海尔冰箱与西湖啤酒为例

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According to self-organization theory, innovation and independent brands of enterprise operation mechanism of power system analysis, from open, non-equilibrium, nonlinear, and the four characteristics of fluctuations explains the enterprise independent innovation and brand power system operation is reasonable.

根据自组织理论，对企业自主品牌创新动力系统的运行机理进行分析，从开放性、非平衡性、非线性和涨落四个特征揭示了企业自主品牌创新动力系统运行机理。

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According to advertising giant WPP and its market research unit Millward Brown, both multinationals and local Chinese brands score 100 on the metric of Brand Power.

广告巨头WPP和其市场研究机构华通明略的数据显示，跨国公司品牌和中国本土品牌在品牌实力上的得分均为100分。

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Finally, it proposed the suggestions and advices on how to enhance the brand competitiveness of power generation equipment manufacture enterprises.

最后提出提升发电设备产品品牌竞争力的建议和策略。

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Looking at the gap between top brands and the other brands in the market, gap had not existed in the sales network and product strength, the core is a comprehensive gap between the fundamental brand power.

纵观市场上的一线品牌和其它品牌的差距，不仅仅存在于销售网络和产品力，核心则是根本的品牌力之间的全面差距。

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To deal with that reality, many women succeed by deploying a gentler brand of power.

为了适应这样的现实，很多女性通过运用更为温和的权力来获得成功。

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In the current environment of economic globalization, the "design competition" has become a powerful business advantage and enhance their own weapons, the success of the industrial design is the ability to promote sales, or ensure that commercial interests, or enhance corporate brand power.

在目前经济全球化的环境中，设计竞争力已成企业增强自身优势的有力武器，成功的工业产品设计是能够促进销售，或保证商业利益，或提升企业品牌力。

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"Colorful Guizhou" is the Guizhou provincial Party committee, the provincial government in order to promote the economic development of Guizhou, pulling Guizhou the rise of tourism, the provincial cultural brand set the power to create.

多彩贵州是贵州省委、省政府为了推动贵州经济发展，拉动贵州旅游业兴起，集全省之力打造的省级文化品牌。

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C, Japan Tobacco Inc, in aspects market competition environment, product competitive power, brand competitive power, using concrete newest statistical data.

并且利用具体的最新统计数据比较分析了中国大型烟草企业在市场竞争环境、产品竞争力、品牌竞争力等方面与菲利普·莫瑞斯公司、英美烟草公司、日本烟草公司等国外烟草巨头们的优势和劣势。

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At consumer level, the factors, including quality assurance level, application level of geographical indication of product certification marks and collective marks, brand power, customer satisfaction, influence the brand competitiveness.

消费者层面对农产品品牌竞争力影响指标包括质量保证程度、地理标志产品证明商标和集体商标应用程度、品牌形象力和消费者满意度。

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Based on Kim& Frazier's typology of distribution channel systems, we presented the "Channel Relationship Model", for, the choice of channel relationships to be adopted by household appliance manufacturers with different brand power in various Chinese household appliance markets.

本文基于上述变量，在Kim&Frazier对渠道关系类型研究的基础上，构建了我国家电市场的渠道关系模型，据此阐述不同品牌影响力的家电制造企业在不同层级市场的渠道关系选择。

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This paper defines the concept of brand power, summarizes the method of brand power quantitation, puts forward a logistic curve of brand power, and reveals the Matthew Effect of brand power.

本文在对品牌力的概念进行定义的基础上，总结了品牌力的量化方法，并导出了品牌力的逻辑曲线。

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