告语

The corpora of this essay are mainly from well-known media, such as CCTV, the Internet, etc. The realization process of public service advertisements will be analyzed from several aspects including sentence type, modality, personal pronoun and rhetoric device.

本文主要以央视等权威媒体及网络上的公益广告语为语料，从公益广告语的句式、模态、人称代词、修辞手段几个方面分析其劝说功能的实现过程。

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There is no doubt that if you aretrue man best & only choice is ThinkPad of IBM.

只是觉得有趣,故探讨一下英文,就当是做广告语吧!其他就不说了,免得伤了我老人家的身体——火大了!

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Advertising language is borderline science among the language art, and application of characters in the market.

广告语言是一种语言艺术的边缘科学, 是语言符号的市场运用.

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Excellent advertises need the support of good advertising languages.

一则好的广告需要有好的广告语言来支撑.

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There are currently many debates concerning the rigorousness of cosmetic advertisement languages.

近来有很多关于化妆品广告语言严谨性的讨论。

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The Charming of advertisement language lies in its balanced, untidy, related, brief, complex implied beauty.

广告语言的艺术魅力表现在六美:均衡美 、 参差美 、 联系美 、 简洁美 、 繁复美和含蓄美.

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The function of presupposition in advertising is studied from the perspective of pragmatic principles.

以语用原则为切入点,研究预设在广告语言中的作用.

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Heng Yuanxiang is oneiromancy first Olympic Games, back-to-back ad saying big turn hostile.

恒源祥先是圆梦奥运, 紧接着广告语又大变脸.

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A Pragmatic Analysis on the Application of Vague Language in Commercial Advertising

广告语中模糊语言的语用分析

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Understanding the writing pattern of informing style can help us understand and interpret the works completely.

了解告语类文体的撰写模式,有助于全面认识和理解作品.

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The differences include: as analphabetic language, English advertisements are rich in affixation parody words, which donot exist in Chinese.

不同点有：英语作为拼音语言，其广告语中有很多的词缀单词，这种现象在汉语中并不存在。

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Apply mechanically an ad saying: Abstain fat goose liver, absolutely new style.

套用一句广告语: 自制肥鹅肝, 绝对新时尚.

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Murphy's automobile industry -- create new fiat AD breaks and shadowfax , super ray horse 1000.

菲业特汽车广告语 ——— 开创菲亚特新纪元,脱胎换骨,来势汹汹, 超级雷马1000.

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Advertising language is a means for the addresser to attract the addressee.

广告语是广告商用来吸引广大用户的一种手段.

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Fragile handle with care, eg as a warning on a container holding glass.

易碎--小心轻放(如容器内有玻璃的警告语).

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For those of you who have ever seen our ads, you know that they end with the phrase," everything is possible".

如果大家看到我们的广告，就知道我们的广告语是“万事皆有可能”。

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Therefore, lots of linguists have conducted a study of advertising language.

所以, 许多语言学家对广告语言进行了研究.

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A felicitous rhetoric mirage of advertisement language can enhance the salesmanship effect.

恰当的广告语修辞幻象能够巧妙地增强广告的推销力.

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Meanwhile it is well-known that advertising discourse is highly goal-directed and communication-oriented.

广告语篇的目的性和交际性都很强.

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The desiring rhetoric of advertising expresses the semiotic mechanism of advertising language.

广告语言的符号学机制表现在广告的欲望修辞上.

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Many scholars at home and abroad research on the language of cosmetics advertising categories, but the cultural dimension of this deep-seated cultural connotation of the "time orientation" perspective dedicated to a comparative study in English and Chinese cosmetics slogan are a few.

国内外众多学者对化妆品广告语的研究分门别类，但从文化层面以时间取向这一深层文化内涵为视角专门对中英文化妆品广告语进行对比研究却为数不多。

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Advertising slogans sometimes reflect positioning but not always.

广告语有时反映出定位,但并不总是如此.

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Breading speaking, advertising language refers to all the measures and methods employed in the ads.

广义的广告语言是指广告中所使用的一切手段与方法.

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Gender differences and sexism also exist in advertising language.

性别差异和性别歧视现象也体现在广告语言中.

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In the romance of the history of the Three Kingdoms the author applies the writing pattern of informing style to the development of the plot, which makes informing style play an immeasurable role in the works.

在《三国演义》中，作者将告语类文体的撰写模式熟练地应用于情节发展之中，使告语类文体在作品中发挥了不可低估的作用。

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Moutai : A liquor of national status that makes your life gracious.

茅台酒的另一条广告语: 国酒茅台,酿造生活的品味.

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The study reveals, in consumer advertising, functional tenor is mainly realized by material and relational processes, declarative and imperative mood, modal operator 'can', person system and attitudinal adjectives.

研究表明广告语篇的功能主旨主要通过广告语言中的物质过程和关系过程、陈述语气和命令语气、人称系统、以及情态动词‘can’和表达广告者态度的形容词来实现。

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Slogans may only be catchy phrases that have nothing to do with a company's positioning strategy.

广告语可能只是诱人的短句，与公司的定位策略毫无关系。

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By analyzing Themes and TP patterns of English advertising, the paper provides a clear clue for copywriters and helps them find the appropriate TP patterns to optimize the goal of the advertisers.

通过对英语广告语篇的主位和主位推进模式分析，本文为广告撰稿人提供了广告撰写的清晰思路，帮助他们选择最合适的主位推进模式以求最大化地实现广告者的目的。

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The study shows that gender differences do exist in Chinese advertising language.

研究表明,汉语广告语言中存在着各种性别差异.

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