rather than the traditional" faithfulness to the author and the source text", the reception aesthetics provides us with a new point of view on the relations between movie title translation and the audience.

the second part is devoted to the analysis of movie title translation from four aspects, which are informative aspect, cultural aspect, aesthetic aspect and vocative aspect.

本章首先从电影片名的四个作用方面分析了电影片名翻译应该注意的问题，这四个方面主要是文化方面，信息方面，美学方面以及感召方面。

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the author believes that the movie title translation belongs to category of advertising translation, with emphasis on the publicity effect of the target version.

论文作者认为片名翻译的性质属广告翻译，重点在于译文的宣传效果。

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according to the reception aesthetics theory, letting the audience understand and accept the translation is the starting point and purpose of movie title translation.

片名翻译的目的是宣传产品电影，根据接受美学的观点，观众的理解和接受才是片名翻译的出发点和归宿。

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movie title is a high degree of generalization and induction for the content and theme of the film by use of the simple and concise words.

电影标题是用简洁的语言对电影的内容和主题进行高度概括。

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with the gradual increase of the imported western movies in the chinese market, movie title translation has already become a hot issue in translation community.

随着中国电影文化市场对西方电影引进的日益增多，电影片名的翻译已成为译学研究的热门话题。

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it seems reasonable to want to query the movies database by movie title, even if movie title is not unique.

通过电影标题查询电影数据库似乎更合理，即便电影标题不惟一。

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this paper illustrates the trend from domestication towards foreignization in the translation of the movie title.

同时指出，异化翻译手法是翻译中应采取的主要趋势。

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thus, the translators should take more initiative and contribute more creation to the movie title translation.

因此，在翻译过程中，翻译家应该采取主动性，发挥创造性。

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on equivalence in movie title translation

电影片名翻译的等值问题探析

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a good movie title can impress audiences deeply and attract them to see this movie.

好的电影片名要让观众印象深刻，能吸引观众观看影片。

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peter newmark's translation theory can sufficiently account for the current situation in movie title translation.

纽马克的翻译理论为解读电影片名翻译的现状提供了新的解释。

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this thesis argues that skopos theory can be applied as the theoretical basis for movie title translation.

本文认为目的论可以作为电影片名翻译的理论基础。

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movie title is the label of a movie.

电影片名，就是一部电影的标签，是观众对一部电影的第一印象。

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movie title translation from the perspective of functionalist approaches

从功能翻译理论看英汉电影字幕翻译

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on the approaches to movie title translation

论电影片名翻译方法

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the functional equivalence in chinese movie title translations

试论中文电影片名英译的功能对等性

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although there are limited words in a movie title, the function of it is strong.

电影片名虽然只包含有限的字符，但却有着强大的功能。

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take the original reasoning behind selecting movie title as the key for the database.

将选择电影标题背后的原始逻辑作为数据库的键。

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this paper attempts to discuss the movie title translation from the perspective of culture.

本文从文化角度探析电影片名的翻译。

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movie title translation has become a new issue in chinese translation field.

鉴于此，电影片名的翻译已经成为中国翻译界的又一新的重要课题。

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