Zynga

Users may tire of virtual vegetables and online Mafia Wars ( another popular Zynga game).

用户或许不再对虚拟蔬菜着迷，也厌烦了zynga另一款流行网络游戏“黑帮战争（mafia wars）”。

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Now that Zynga ( ZnGa) has gone public, things are looking much different.

现在，该公司已然上市，情形却变得截然不同。

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Fortune: Zynga seemed to be doing fine as a private company.

《财富》杂志：Zynga不上市似乎也做得不错，现在为什么要上市？

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Zynga is under significant pressure to make a series of strategic moves to ensure its continued success.

为此，这家公司顶着压力推出了一系列战略举措，以延续成功。

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This allowed Zynga to get in front of millions of potential players without having to pay for customer acquisition.

这让Zynga无需花钱就可以获得数百万潜在玩家。

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Zynga may be a good business, but the tech bubble is expanding

Zynga可能是一家好企业，但是科技泡沫却正愈演愈烈

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Zynga always wanted to raise$ 1 billion in this offering.

Zynga一直希望能从此次募股中筹得10亿美元的资金。

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By that measure, Zynga could debut and see its value rise above$ 20 billion.

按照这种标准计算，Zynga上市时的市值可能会飙升至200亿美元以上。

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Several months ago, things were looking very good indeed for Zynga.

几个月前，Zynga的形势确实一片大好。

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Zynga is, at its core, a social gaming company to its core.

Zynga本质上是一家社交游戏公司。

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Zynga was aggressive in promoting game updates in user news feeds.

利用Facebook Feed Zynga充分利用用户消息feeds推广游戏更新。

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Facebook is a platform and companies like Zynga have been built upon it.

Facebook就是一个平台，而且是Zynga这类公司赖以生存的根基。

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The big remaining question for Zynga is how underwriters and investors value its IPO.

不过现在Zynga仍然面临着一个大问题&承销商和投资者会为它IPO给出一个怎样的估值。

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But a closer look at Zynga shows things are more complex than that.

尽管如此，如果对Zynga的状况进行相对深入的观察和分析，便会发现，事情远没那么简单。

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Now comes Zynga, with its games built largely for the social platform that is Facebook.

现在又是Zynga&而且Zynga的大多数游戏都是为Facebook这个社交平台打造的。

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At Zynga, we feel a personal connection to our games through our friends and family.

在Zynga公司，透过亲友，我们能感受到自己与我们开发的游戏之间的切身关系。

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Zynga reports$ 90 million of net income in 2010 on around$ 597 million in revenue.

2010年，Zynga的净收入为9000万美元，营业收入为5.97亿美元。

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More importantly, most users play Zynga's games on Facebook.

更重要的是，绝大多数Zynga的用户都是在脸谱（Facebook）上玩Zynga的游戏。

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For its part, Zynga acknowledges the importance of Facebook to its business model.

Zynga已经认识到Facebook对其业务模式的重要性。

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Facebook also said it began placing messages from advertisers on game site Zynga Inc.

Facebook也说，已经开始将商家的广告投放到Zynga Inc.的游戏上。

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Or Zynga, which also may be closing in on that 500 threshold.

又或者是Zynga，它可能也已接近500人的股东限制。

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Zynga received 87% of its revenue through the Facebook platform in the latest quarter.

最近一个财季，Zynga的营收中有87%来自Facebook。

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Zynga also seems to have revealed how much it paid for recent acquisitions.

此外，Zynga似乎还披露了其近期的收购支出。

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It also sold around$ 24.8 million worth of Zynga stock via the IPO.

通过此次IPO，IVP卖出了价值约2480万美元的Zynga股票。

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Yes, the market is right to question whether Zynga is fairly valued at its offering price.

不错，市场有权质疑Zynga的股价是否公平。

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Zynga, like many other tech companies, faces the challenge of transitioning to an increasingly mobile world.

像许多其他的科技公司一样，Zynga也面临着挑战，需要向更加移动化的世界转型。

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Zynga is expected to file soon for an initial public offering ( IPO).

据估计，Zynga很快将提交IPO（首次公开募股）的申请。

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As we wrote earlier this week, Zynga could be an interesting market test for Facebook.

上周二我们曾撰文表示，对Facebook来说，Zynga上市有可能成为耐人寻味的市场测试。

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You even could make the argument that Facebook grew because of the value Zynga brought to the experience.

你甚至可以说Facebook的增长是由于Zynga带来的新体验。

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Zynga also revealed some other new pieces of data in its filing.

此外，Zynga还在招股书中披露了其他最新数据。

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