Denson

The consumer appetite continues to rise as they become more aware and more interested in the world of sports, says Nike's Denson.

丹森表示：随着他们对体育世界越来越了解、越来越感兴趣，消费需求不断上升。

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China's sporting culture is developing at'an explosive rate,'says Charlie Denson, the Nike executive in charge of the Nike brand.

耐克品牌总裁查理·登森（Charlie Denson）表示，中国的运动文化正在爆炸般地发展。

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We're here launching in Rockefeller center, with me now is the brand president of Nike, Charlie Denson.

我们现在在洛克菲勒中心报道，和我在一起的是耐克品牌总裁Charlie Denson。

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Asked how Mr Lin's Taiwanese background would affect Nike's plans, Mr Denson said: We'll see.

在被问及林书豪的台湾背景会对耐克的计划产生何种影响时，丹森谈到，再说吧。

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Charlie Denson, President of the Nike brand, said all retailers in China were grappling with a combination of slowing economic growth, excess inventory, and more discerning consumers.

耐克品牌总裁查理丹森（charlie denson）表示，在华所有零售商都面临经济增长放缓、库存过剩的问题，消费者也变得更精明了。

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Nike, instead, has focused on arranging sponsorships of China's Olympic federations and of individual athletes, which Denson argues can be commercially more effective.

相反，耐克注重对中国单项奥运运动队及运动员个人的赞助，丹森声称，该策略在商业上将会更加有效。

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