AUCMA

Research on the Distribution Channel of Aucma Group

澳柯玛公司分销渠道的研究

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And the AUCMA appliance in Tianjin region of channel strategy, and from the perspective of the use of traditional products, price and the channel sales strategy analysis.

并对澳柯玛小家电天津地区的渠道策略加以阐述，又从传统的4P的角度对渠道中的产品、价格和促销策略进行分析阐述。

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This paper AUCMA appliance in Tianjin region has double channel strategy analysis, on one hand, The research results in Tianjin area in Tianjin region can improve the work, improve the channels of Tianjin area sales performance.

本文对澳柯玛小家电天津地区渠道策略的分析具有双重意义，一方面；对天津地区的研究结论可以改进天津地区的渠道工作，提高天津地区的销售业绩。

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Haier, Hisense and Aucma , the main industry is the production of household electrical appliances.

海尔 、 海信、澳柯玛, 主业是生产家电的.

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After reorganization, AUCMA company perfected corporate governance, established financial regulation system, and gained preferable effect in crisis management.

重组后，澳柯玛公司完善了公司治理，建立了财务管控体系，危机管理取得了较好的效果。

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In the meanwhile of exploring the international market, Aucma places a similar emphasis on the development and strengthening of the domestic market.

澳柯玛开拓国际市场的同时，同样注重本土市场的发展与巩固。

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In April 2006, crisis occurred to AUCMA company because its dominant shareholders occupied an enormous sum of money.

2006年4月，澳柯玛公司因控股股东占用巨额资金而导致公司危机的爆发。

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Combine with the sample of PLC control system for 400t pressing machine in Qingdao AUCMA Group, the system's control principle, component choose, and programmer design are studied in this paper.

结合青岛澳柯玛集团采用PLC改造400t压力机控制系统的实例，论述了PLC电气控制系统的控制原理、硬件选择、程序设计。

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The third chapter is the analysis on internal conditions and marketing situation of AUCMA freezer.

第三章澳柯玛冰柜内部条件和营销现状分析。

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By analyzing the AUCMA appliance market situation and channel in Tianjin region, find the advantages and disadvantages of the channel.

本文通过分析澳柯玛小家电的市场情况和渠道现状，发现天津地区渠道的优势和劣势。

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The reasons that AUCMA freezer lost its advantage are in many aspects, one of which is the improper marketing strategy.

澳柯玛冰柜产品失去一线优势其原因是多方面的，其中之一就是澳柯玛冰柜的市场营销策略不得当。

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Research for Administration and Control of the Parent Company-subsidiary Company Relationship on Qingdao Aucma Group Company

青岛澳柯玛集团母子公司管理控制研究

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This second, third and fourth chapter are to focus on detailed internal and external environment affecting the development of Aucma through the SWOT analysis, an important basis for deriving the development strategies.

本文的第二、第三、第四章对澳柯玛发展的内外环境进行了详细阐述，通过SWOT分析得出制定战略的重要依据。

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Facing on the current situation, AUCMA wanted to revive its freezer advantages in order to compete with the domestic brand Haier, Hisense, Meiling.

面对现状，澳柯玛想重振冰柜产业优势，与国内品牌海尔、海信、美菱等进行竞争。

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The plurality was failed soon, and the new leadership decided to focus on business in freezer, small household electrical appliances and the electric car, but AUCMA which had ever been in absolutely advantage was in place of other brand at that time.

很快澳柯玛多元化失败，公司新的领导班子决定将业务集中在冰柜、小家电和电动车业务上，但是此时澳柯玛曾经占绝对优势的冰柜市场已被其他品牌夺走，澳柯玛下滑成二线品牌。

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The first chapter is introduction, which is mainly talked about the present marketing situation of AUCMA freezer and put forward the problem, the research significance, research method and content and innovation.

第一章绪论。主要针对澳柯玛冰柜营销现状，提出本文研究的问题，并对本文的研究意义、研究方法及内容和创新点进行了简要阐述。

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AUCMA company succeeded in defusing the crisis, carrying out reorganization, and achieving transfer of control by the joint effort of related parties after outbreak of the crisis.

危机爆发后，在有关各方的共同努力下，澳柯玛公司成功化解危机，并进行了重组，实现了控制权的转移。

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