1、

According to the four factors extracted, the fourth part presents how to establish and improve the brand equity growth mechanisms so as to achieve the goal of brand equity value-added.

第四部分根据提炼出的四个因素来建立和完善品牌资产价值增长机制,使企业实现品牌资产增值的效果。

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2、

Thirdly, according to the study of traditional distance discriminance method, an improved algorithm is proposed to calculate the influence weight of all kinds of factors to the value of enterprise brand equity evaluation.

接下来通过对判别分析法和距离判别法的研究,提出改进传统距离判别法来决定各类数据对被评估企业的影响权重,从而计算出被评估企业的品牌资产价值。

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3、

The second part is about the brand equity theory, narrate correlative concepts of brand.

第二部分为品牌资产理论,对与品牌相关的概念进行了界定和说明。

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4、

Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every ad.

他们期待衡量每一份广告的眼前影响,而不是在一个真实的价值构成附近稳步地打造品牌资本。

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5、

Special price promotion can cause more influence to brand equity than discounts.

其中,特价促销比折扣促销对品牌权益的负向影响大。

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6、

Brand image is the core element of brand equity.

品牌形象是品牌资产的核心成分,品牌形象的内涵和特点是深入研究品牌形象的出发点和基础。

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7、

At last, the thesis provides the Sanyuan Company with the useful information on choosing suitable brand location, managing brand images, and increasing the brand equity.

最后,本文根据评估结果,品牌形象以及预测结果为三元公司提供了确定合理品牌定位,加强品牌形象管理,以及提高品牌资产三个方面的建议。

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8、

The result suggests that mixed-joint bundle will affect the dimensions of brand equity and the overall brand equity positively.

研究结果发现,联合式混合捆绑对品牌权益维度&感知质量、品牌知晓和品牌忠诚以及品牌权益均有正向影响。

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9、

The outcomes revealed that there is positive relationship between endorser's credibility and brand equity's dimensions.

结论显示代言人的背景和品牌公平的面向有正面的关

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10、

Advertisement Expenditures 、 Brand Equity and the Outcomes of Financial Market; The income of this group is large, and people from this group tend to buy goods of famous brands.

广告投入、品牌资产与金融市场产出的关系研究该群体普遍收入丰厚,惯于品牌性的购买消费。

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11、

In the third chapter, analyzing the Masters of Industrial Arts of China brand equity and influencing factors.

第三章为工美大师品牌资产及影响因素评估分析。

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12、

As the most valuable intangible asset, brand is becoming increasingly arousing attention to the enterprises and the evaluation of brand equity is also gradually bringing about the important influence.

品牌作为一个企业最有价值的无形资产,越来越受到众多企业的重视,品牌资产评估的重要性进而也逐渐体现出来。

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13、

As brand equity has become the most important intangible asset, brand economy is becoming the mainstream of modern economic. Brand image, as the core of brand equity is an important research topic in marketing academia.

品牌经济成为现代经济发展的主流,品牌资产是企业最重要的无形资产,因此作为品牌资产核心的品牌形象成为营销学界一项重要的研究课题。

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14、

Secondly, defines the brand equity connotation: brand equity is the most important intangible assets for the enterprise, is one of the profits brought the intangible asset, and unable to accurately measure, invisibility marketing performance index of the measure.

其次,界定了品牌资产的内涵:品牌资产是企业最重要的无形资产之一,是为企业未来带来超额利润的无形资产,具有无形性、无法准确计量、衡量营销业绩的重要指标。

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15、

The result showed that most of the hypotheses were supported, but the impact of Egocentric Self-Efficacy on Brand Equity and the impact of Altruistic Self-Efficacy on Relationship Equity were not significant. And the author explained the result in the paper.

结果表明,大部分假设都被支持,只有自利性自我效能价值对品牌资产的影响以及利他性自我效能价值对关系资产的影响不太显著,文中也对此作出了一定的解释。

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16、

It has an iconic brand& brimming with the so-called brand equity automakers are so keen to create.

Jeep是一个标志性的品牌,深具众多汽车厂商渴望打造的品牌资产。

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17、
18、

The study results show that brand equity has significant effects on the formation of reference price.

参考价格是消费者价格判断的重要依据,而品牌忠诚对消费者的购买行为也有着显著影响。

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19、

Research Based on Brand Loyalty of Brand Equity Evaluation Methods

基于品牌忠诚度的品牌资产价值评估方法研究

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20、

Research on Brand Equity's Measuring Model of High-Tech Enterprise

高科技企业品牌资产价值测量模型研究

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